DIGITAL
MARKETING
Ninety percent of the success of any product or service is its promotion and marketing.
DIGITAL & PRINT DESIGN
NEEDS TO ATTRACT THE RIGHT KIND OF ATTENTION.
The effort is well worth the reward. I can work with you to create digital or print based adverts & promotions that will attract the right kind of attention & make your product or service appeal to the ideal target audience.
I’m a digital & print designer based in Vancouver, but enjoy working with clients all over.
THERE IS GREAT POWER
IN GOOD DESIGN – WHETHER PRESENTED IN PRINT OR DIGITALLY.
The tone in which you communicate is of the utmost importance, and comes in more forms than ever before. Ensure your marketing material sets the right tone, and speaks to your potential or existing customers with a carefully crafted voice. Marketing without design is lifeless, and design without marketing is mute.
Many businesses have been making the switch to digital. Others remain firmly loyal to print, posing the enduring question: Print Marketing VS Digital Marketing – which is better?
Print marketing is tried and tested. We know what to expect; it’s authentic and trustworthy. But print marketing also faces accusations of being outdated and expensive. By contrast, digital is fast, accurate and cost-effective. But it’s also impersonal, less memorable and intangible; you don’t want your campaign to get lost in the ephemeral digital clutter of today’s online world.
In most cases, it really depends on the context. You’ll need different campaigns for different products, and different forms of media will be more effective at targeting different audiences. Here to help you make an informed decision, AK–DESIGNS brings you the definitive guide to print marketing vs digital marketing. Outlining the pros and cons of each strategy.
PROS For Print
- High-Quality Print
- Print Marketing Builds Meaningful Connections
- Print Marketing Is More Effective On The Ground
- Posters Or Leaflets, Can Help Reach Your Target Audience Much More Easily.
- Customers Relationship
- Target Specific Users
- Number Of Views
CONS For Print
- Print Marketing Can Be Very Costly To Print
- Creates Clutter Around The House
- Wastes Paper And Trees
- Very Little Interaction Between The Medium And The Consumer’s Access To The Product.
- Need To Hire People To Distribute Your Printed Pieces
- Time Consuming To Track People Who Are Interested
- Consumers Can Be More Reluctant To Engage
PROS For Digital Marketing
- Digital Marketing Offers A Diverse Range Of Opportunities For Consumer Engagement.
- Digital Media Can Go Viral Have People Talking For Days After They See It.
- Some People Like To Get Their Information From Blog Posts, While Others Prefer To Watch A Youtube Video.
- Digital Marketing Is Undoubtedly Cost-Efficient
- Easy To Track People
- Number Of Views
CONS For Digital Marketing
- Privacy Concerns
- Ad Blockers
- Technology Constantly Changing
- Spam Emails
- Virus
- Longer Advertising Commitments.
- Ads Tend To Get Stale After Being Up So Long. People Stop Looking At Them.
- Sharing With 6-8 Other Advertisers.
Forget the Print Marketing vs Digital Marketing fight, they work best together depending on the product or service.
Branding is not just about being seen as better than the competition. It’s about being seen as the only SOLUTION to your audience’s problem.
